Six years working across digital product design and physical packaging — treating both as the same problem: understand the user, build the system, ship the artifact.
Six years moving between screens and shelves — treating both as the same design problem.
Trained at the MIT Institute of Design, I've spent six years working across two disciplines most studios keep separate — digital product design (research, wireframes, working prototypes) and physical brand design (packaging, labels, identity systems).
Varient Designs is where that overlap lives: interfaces considered like packaging, and packaging structured like an interface. Every project runs through the same process — understand the user, build the system, ship the artifact.
Bachelor of Design in UX — MIT Institute of Design, 2024.
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Years across product & brand design
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Brands designed for, agri-biotech to interiors
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Client websites shipped end-to-end
SERVICES
What gets built here.
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UX / UI Design
Research, IA, wireframes and high-fidelity prototypes — screen to system.
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Packaging Design
Bottles, pouches, cans and cartons designed to hold up on the shelf.
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Brand & Identity
Systems that stay consistent from packaging to profile grid.
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WordPress & Web
Design and development of brand and marketing websites.
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EXPERIENCE
Six years, six rooms.
2024 JAN — JUL
UI/UX Designer
Userology
Designed the system for a platform letting UX researchers run and analyse usability tests with AI — including video-call testing flow and prototype testing.
2023 MAY — JUL
UX Design Intern
Design Asylum
User interviews and journey mapping, followed by wireframes and working prototypes built in Figma.
2022 MAY — JUN
UX Design Intern
Verzeo
A/B testing, card sorting, user research and empathy mapping, plus wireframes, Figma prototypes and social design work.
2022 FROM MAR
UX/UI Designer
Webworx India
System design, information architecture and user journeys — including the Istaka India build.
2020—21 JAN — FEB
UI/UX Designer
Shubhu.ai
System and web design, with UX research into voice assistants and interface design for a voice-assistant AI.
2018—19 DEC — MAR
UI/UX & Graphic Designer
Bulb and Key Co.
Grew social presence, built UI frames for the website, and produced marketing banners and creatives.
Plant Growth Regulators & Biostimulants — Full Packaging System
The existing range had no coherent visual system — inconsistent colour, typography and layout across products, so nothing read as a "Nutripleks" item at a glance. Varient Designs rebuilt the packaging and label system end-to-end, then produced high-fidelity 3D mockups to check shelf impact before production.
The Problem — Identity Crisis on the Shelf
Zero shelf presence, no brand system.
The old packaging was muted, generic and inconsistent — no shared colour scheme, typography or layout across the range, so nothing read as a "Nutripleks" product at a glance. It wasn't just dated; it was actively costing the brand shelf recognition and market share.
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Bottled products
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Pouch designs
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Box / carton designs
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Can designs
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Special bottled edition
Before & After
Same product line, rebuilt from zero.
Before — inconsistent, no shared systemAfter — unified identity, illustrated labels
Beyond Bottles
Cartons, micronutrient boxes & a spreader-sticker bottle.
The system extended past the core bottle line into 100g micronutrient cartons (Ferrous, Zinc, Boron, Combi Plus) and a standalone "Chipkoo" sticker/spreader product — each carrying the same typographic and colour logic so the whole shelf reads as one brand.
Beyond the shelf, Varient Designs builds the social layer too — feed graphics, campaign creative and brand moments designed to stop the scroll and carry the same identity from package to post.
